In Beta Research Corp.’s annual survey of cable subscribers, ESPN, ESPN2 and ESPNU earned positive recognition across all audiences and within key demographics for the seventh straight year.
In the study:
- ESPN ranked as the top network in perceived value among all network viewers. ESPN has ranked first or second in six of the last seven studies. Among men 18+, ESPN ranked first with ESPNU and ESPN2 both represented in the top ten.
- Additionally, 22% of all respondents named ESPN among their top five favorite networks. ESPN has ranked in the top five favorite for the past seven years.
- ESPN ranked in the top two favorite channels among men 18+, high income households and those that viewed TV on a smartphone/tablet.
- ESPN ranked first in viewer satisfaction among all viewers. For men 18+, ESPN ranked first with ESPN2 and ESPNU both ranked fifth.
The online survey was conducted in June 2012 among a national sample of cable TV/telco TV subscribers ages 18+. The purpose of the study was to determine the quality, satisfaction and importance of basic cable networks.
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