ESPN Digital Media in May: 112 Million Unique Fans Worldwide

Global scale: 111.8 million total unique global visitors, 1.0 billion visits, 6.6 billion minutes;
In the U.S.: 27th straight month at No. 1 for monthly unique users, total minutes and visits, Reached 44 percent of all sports users.

ESPN’s broad range of sports rights around the world reached 111.8 million global unique visitors in May, and ESPN was the most-trafficked sports property in the world for the month, with 1.0 billion visits and 6.6 billion minutes of usage. This was 35 percent and 56 percent more, respectively, than the No. 2 sports property (Yahoo Sports/NBC Sports Network). Also, ESPN accounted for 14 percent of all time spent on digital platforms in the global sports category, 56 percent more than the No. 2 property (Yahoo Sports).

In the U.S., May marked the 27th consecutive month in which ESPN led the digital sports category for monthly unique visitors, total minutes and visits.

More results from the May comScore U.S. Multi-Platform report:

• In the U.S. ESPN’s digital content reached 77.3 million users, 44 percent of all sports category users for the month.

• ESPN’s lead in monthly unique visitors over the No. 2 property (Yahoo Sports/NBC Sports Network) was 25.0 million in May, 9.1 million more than the margin ESPN held over Yahoo Sports/NBC Sports Network, which was also No. 2, in the same month last year.

• On mobile devices alone, 63.2 million unique users accessed ESPN web and app content. Users spent 3.2 billion minutes with ESPN on mobile devices.

• ESPN reached 13.2 million average daily unique users on smartphones, 7.9 million more than No. 2 Bleacher Report-Turner Sports Network (5.2 million).

• 71 percent of ESPN’s unique users – 55.2 million people – exclusively accessed content on smartphones and tablets. 57 percent of all time spent with ESPN digital content was consumed by mobile device users.

• ESPN accounted for the top two sports apps on smartphones and tablets in May in terms of unique users, with the ESPN app topping the category (13.0 million), accompanied by No. 2 WatchESPN (6.9 million). The ESPN app also was No. 2 in the sports category for usage, with fans spending 931 million minutes with it during the month.

• ESPN’s portfolio of apps maintained the sports category lead in unique users and minutes, reaching 20.0 million U.S. users, who generated 1.7 billion minutes of usage.

Additional results from ESPN Research & Analytics:

• 6.5 million unique devices streamed WatchESPN content in May, up 11 percent from a year ago. Viewers spent 1.9 billion minutes with programming across all platforms (up 58 percent). ¹

• Fans watched 458.9 million ESPN digital video clips on-platform globally in May, up 24 percent compared to last year. This was ESPN’s second largest on-platform total ever. ¹

• ESPN Audio logged 689.1 million live streaming minutes in May, including a 10 percent increase on mobile devices compared to the same month last year. ²

• For the third consecutive month ESPN Audio set an all-time record with 42.2 million podcast impressions, up 35 percent over a year ago. ³

¹ Source: Adobe Analytics
² Source: Triton Digital
³ Source: Raw Voice

###