ESPN Digital Media accounted for 28% of all sports category usage across digital platforms in February, more than twice the average audience of No. 2 Yahoo! Sports, and more than the Nos. 2 and 3 sports properties combined, according to comScore’s Multi Platform data.
ESPN was No. 1 in the sports category in average minute audience, total minutes of usage, total visits, and was No. 2 in monthly unique visitors. Other results from the February comScore Multi-Platform report:
- In total, ESPN digital properties attracted 44.8 million unique visitors, logging 3.8 billion minutes of usage and 555.4 million visits.
- 32% of ESPN’s unique users – 14.4 million people – exclusively accessed content on smartphones and tablets, and 37% of all time spent with ESPN digital content came from mobile device users.
- 93,946 people used ESPN digital properties on computers, smartphones and tablets in the average minute throughout February, ranking ESPN as the 19th most-used digital property in the U.S.
Additional results from ESPN Research and Analytics:
- ESPN sent 1.6 billion alerts in February, up 98% from a year ago.
- Users watched 230 million ESPN digital video clips in February. 71% were viewed on computers, 19% on mobile devices and 10% on YouTube.1
- Viewers spent 272 million minutes with WatchESPN and ESPN3 live and replay programming across computers, smartphones, tablets and gaming consoles. Smartphones and tablets accounted for 25% of that time spent viewing, a record-high share.1
Across social media, ESPN television content generated 5.4 million social comments, making it the 2nd “most social” cable network and the 4th most social TV network overall in February.2 Other key social media metrics:
- ESPN ended February with 8.5 million Facebook fans, while the SportsCenter Facebook page totaled 6.7 million fans.3
- 2.5 million people engaged with the ESPN Facebook page – “liked” a post, shared a story, left a comment – and 2.2 million engaged with the SportsCenter page.3
- 23.7 million people were reached by ESPN page content on Facebook; 16.6 million by SportsCenter page content. 3
- ESPN’s top five Twitter accounts in February were @ESPN (6.1 million followers), @SportsCenter (4.8MM), @adamschefter (2.1MM), @billsimmons (2.0MM) and @SportsNation (1.7MM). ESPN’s top 20 accounts were retweeted or favorited 2.1 million times during the month.4
- ESPN video content on YouTube generated 23 million views.5
1 Source: Adobe Site Catalyst
2 Source: Bluefin Signals
3 Source: Facebook Insight
4 Source: Twitter
5 Source: YouTube
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