ESPN Fantasy Football Makes Its Return for the 2011 Season

Football is officially back for the 2011 season, which means the return of ESPN Fantasy Football presented by GEICO and GMC for its 17th season on the digital gridiron.  On Monday-Tuesday, July 25-26, ESPN Fantasy Football logged two of the three biggest days ever for sign-ups in a single day, five times more than the previous Monday and four times more than the previous Tuesday.  Additionally, page views for both days to Fantasy Football content on ESPN.com were up 85% compared to the previous week.  Last year, unique users to ESPN Fantasy Football grew 19% compared to the 2009 season.

To kick off the season, ESPN.com introduced its “Fantasy Forever” campaign urging fans to get ready in anticipation for the season.  The spots depict the fun, social traditions that fantasy leagues take part in and the humorous obstacles that leagues have ‘survived’ over the years.  The spot is available at https://us.espnpressroom.com/videomultimedia/.

For the 7th consecutive year, the game will feature the broadest collection of expert analysis, news and statistical information available – all for free.  ESPN Fantasy Football players can begin drafting (and mock drafting) on ESPN.com now and will be served by integration across ESPN’s many media platforms.

ESPN Fantasy Football

This year, iPhone and Android users on the go will have the added benefit of downloading the ESPN Fantasy Football app for free – previously offered as a paid app – beginning in mid-August.  Highlights and new features to the game this year include:

As always, managers will be able to customize their league with a variety of features and options, including the ability create standard and public leagues, set up new rules and scoring, transfer existing keeper league settings, choose auction bidding over waivers for free agent pickups, select from multiple draft options (online auction, live online or automated online) and more.  ESPN.com also provides multiple tools for the draft including a Fantasy Football Draft Kit that breaks down every player, a Mock Draft Lobby for players to prepare strategies of picks and the option to trade draft picks in leagues with a fixed draft order.

During the season, managers can follow ESPN FantasyCast for free live scoring in real-time during fantasy football Sundays, access embedded player information cards and have the ability to add/flag players to better manage the waiver wire throughout the season.  Each league also features message boards, chats, polls and smack boards.  All features are highlighted by ESPN.com’s fantasy experts with both weekly player projection totals and position ranks.

ESPN.com

On ESPN.com, players will again find the most useful and comprehensive information, analysis and insights in the industry.  ESPN has assembled an unmatched roster of writers, analysts and media personalities, including:

Other contributors include FSWA award-winner Tristan Cockcroft, ESPN Insider K.C. Joyner and ESPN.com sports injury expert Stephania Bell.  Fans will also find insight from ESPN.com’s football experts and analysts, including Hall of Famer John Clayton; Mike Sando, Dan Graziano, Kevin Seifert, Bill Williamson, Pat Yasinskas, James Walker and Paul Kuharsky of the NFL Blog Network; and Scouts Inc.’s Matt Williamson.

ESPN Mobile

TV & Radio

This season, ESPN will once again bring fans fantasy football insights, information and analysis on its television and radio networks, including:

Podcasts

ESPN Radio and the ESPN.com PodCenter will bring fans two original podcasts dedicated to fantasy football this season:

 

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