First Slate of Shows Announced for Longhorn Network; Launch Date Set

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Several daily and weekly shows slated for the new Longhorn Network were announced today at the National Cable and Telecommunications Association Cable Show. Preparations continue for the Friday, Aug. 26 launch of the 24-hour University of Texas network which will be based in Austin, Texas. A complete schedule of programs will be released later this summer.

Dave Brown, Longhorn Network vice president, programming and acquisitions, said, “We mean it when we say Longhorn Network will provide robust, unprecedented coverage of University of Texas athletics. These shows will exhibit the same high quality ESPN viewers are accustomed to and represent just a portion of the many great shows we have planned for Texas fans.”

Coach Mack Brown said, “Whenever you’re involved in a first of its kind project like Longhorn Network, you know it’s going to have a dramatic impact on your sport. We’re going to be able to give fans of Texas and college football an inside look at our program like nobody’s seen before. It will give them a chance to see what it’s like to be a Longhorn and get to know all the coaches, players and everyone involved in it on a much more personal basis. It’s a very exciting opportunity for us, and one we’re thrilled to be partnered with ESPN on. We’re eagerly awaiting the start of the season and the launch of the network in August.”

GetLonghornNetwork.com

Viewers seeking more information about where and how to get Longhorn Network in time for its August 26 launch should visit GetLonghornNetwork.com. At launch, the site LonghornNetwork.com will be the broadband network home for Longhorn Network.

About Longhorn Network

ESPN has a 20-year agreement to own and operate a year-round, 24-hour network dedicated to Texas athletics in partnership with UT and IMG College.  Longhorn Network, scheduled to launch August 26, 2011, will offer a variety of content, highlighted by more than 200 exclusive events annually from 20 sports, original series and studio shows, historical programming and academic and cultural happenings. Additionally, the LonghornNetwork.com broadband companion to the TV network will offer extensive content, particularly live games not carried on the linear TV network due to scheduling conflicts.

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ESPN Media Contact: Keri Potts at (860) 766-4483

University of Texas Media Contact: Nick Voinis at (512) 471-2151 or Nick.Voinis@athletics.utexas.edu

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