ESPN’s critically-acclaimed presentation of the 2010 FIFA World Cup South Africa has earned a total of 38 awards from some of the most prestigious organizations in media. The achievement represents the highest collection of industry awards for one event in the network’s history.
On May 2, ESPN’s FIFA World Cup won three Sports Emmy Awards, highlighted by the championship match, Spain vs. Netherlands on ABC from July 10, which received honors in the esteemed Live Special category. Highlights of awards garnered to-date:
Sports Emmy Awards (May 2, 2011):
Presented for the 32nd year by the National Academy of Television Arts and Sciences in New York for excellence in sports television and media.
- Live Special: 2010 FIFA World Cup (ABC) – Final Match: Spain vs. Netherlands
- Writing: 2010 FIFA World Cup (ESPN/ABC)
- Music: 2010 FIFA World Cup: U2 & Soweto Gospel Choir (ESPN/ESPN2/ABC)
NAMIC Vision Awards (May 5, 2011):
The National Association for Multi-ethnicity in Communications (NAMIC) Awards honor original, multi-platform programming that depicts the lives, spirit and contributions of people of color and best reflects the diversity of the global viewing audience.
- Animation: Day One Open
- Digital Media – Long Form: Umlando – Through My Father’s Eyes – A 10-part series featuring the introspective exploration of South African history and culture by legendary jazz musician Hugh Masekela and his son, ESPN 2010 World Cup reporter Sal Masekela
- Digital Media – Short Form: Voices of South Africa – Short video stories narrating important aspects of South African traditions and culture
- News/Informational: “Youth Day” – Special FIFA World Cup coverage of Youth Day in South Africa, an annual holiday commemorating events of the Soweto Uprising of June 16, 1976, and its symbolism to the anti-Apartheid struggle
- Sports: “Sports Features” – A collection of features commissioned and produced for South Africa 2010 programming.
New York Festivals Awards (April 12, 2011):
The New York Festivals International Television and Film Awards recognize outstanding work in news, sports, documentary, information, entertainment program, and others.
In the ceremony held in Las Vegas, ESPN’s 2010 FIFA World Cup was honored with seven Gold, four Silver and six Bronze medals in a wide range of event production categories including music, editing, animation, graphics, features and journalism.
PromaxBDA Sports Media Marketing Awards (November 18, 2010):
The Sports Media Marketing Awards is a premier competition dedicated to maximizing the effectiveness and supporting the success of marketing, promotion and advertising professionals involved in the sports media marketing community.
- Gold: Interactive – Best Application (Facebook, iPhone, mobile or otherwise): 2010 FIFA World Cup iPhone Application
- Gold: Interactive – Best Rich Media Promotional Content: 2010 FIFA World Cup – Team Mural and Video Units
- Gold: Craft – Best Use of Editing: 2010 FIFA World Cup – “United :60” campaign spot
- Silver: Integrated Media – Outstanding Overall Integrated Marketing Campaign: 2010 FIFA World Cup.
OBIE Awards – Outdoor Advertising Association of America, Inc. (April 2011):
OBIEs are presented by OAAA, the leading trade association representing the outdoor advertising industry in the United States.
- Silver OBIE – Multi-format Campaign: 2010 FIFA World Cup.
International ANDY Awards (April 2011):
Established in 1964 by the ADVERTISING club of New York, the ANDY Awards honor creativity in advertising and recognizes the contributions of individuals and companies who create the work and raising craftsmanship standards in advertising.
- Gold – Illustration: 2010 FIFA World Cup “One Game Changes Everything” campaign
- Silver – Media: 2010 FIFA World Cup “One Game Changes Everything” campaign.
The One Show Entertainment:
The Award is presented by The One Club, an organization that promotes excellence in creative advertising
- Merit – Branded Content/Events: 2010 FIFA World Cup “One Game Changes Everything” Gallery Event
The CableFaxies Awards (May 12, 2011):
The awards salute the year’s most outstanding communications (public relations and marketing) initiatives and programs by one of the industry leading publications – CableFAX.
- Media Event – Programmers: 2010 FIFA World Cup Media Relations.
ESPN Inc.’s 2010 FIFA World Cup Coverage in the United States
South Africa 2010 was ESPN’s seventh FIFA World Cup and its most comprehensive. All 64 matches aired live and in high definition on the combined networks of ESPN, ESPN2 and ABC. ESPN3.com featured English-language simulcasts of matches on ESPN and ESPN2 as well as matches in five other languages (Portuguese, German, Korean, Japanese and Arabic). Live matches were also available on ESPN 3D, ESPN Mobile TV and ESPN Radio, and ESPN Deportes televised more than 50 matches in Portuguese live in the U.S.
ESPN presented 2010 FIFA World Cup studio programming from site in South Africa, offering U.S. sports fans the most comprehensive news and information coverage throughout the month-long soccer showcase via SportsCenter segments, a nightly World Cup Live program, and prematch, halftime and postmatch shows. In the month-long presentation (June 10 – July 10, 2010), ESPN focused on the authenticity of the event while capturing the immense cultural heritage and history of the host nation South Africa.
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