Enterprise Journalism Release – June 16, 2011

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Dangerous Sport
Outside the Lines (9 a.m. ET, ESPN; re-air 10 a.m. ESPN2)
ESPN.com

https://youtu.be/8b0L_u4TQkQ

Professional bull riding has been called “the most dangerous eight seconds in sports.“ A study published in May suggests that over the last 20 years there were five times more fatalities and nine times more catastrophic injuries in rodeo than there were in football. Helmets are not required and sometimes a bull rider’s only protection is a thinly-padded leather vest. Reporter Paula Lavigne investigates the world of rodeo for Outside the Lines and ESPN.com, and examines new technologies designed to help save the lives of bull riders for Outside the Lines and ESPN.com.

“I guess the bull kind of got me out of shape a little bit, and he pulled me down. He caught me right behind my right ear and knocked me out, knocked me unconscious. I had a brain bleed that wasn’t really severe, but I guess any brain bleed is. I had my ear partly torn off, I fractured my left eye socket, hyper-extended my left knee and ruptured my spleen from some broken ribs. All of that happened in probably less than 5 seconds.” — Kanin Asay, won the bull riding event at the NFR in 2009, on his bad ride in 2008

There might be a new material coming down tomorrow that’s going to be better, but right now, I feel this is the best thing I can offer them. We’re always looking for something that’s going to be an advancement. There’s not a product that can prevent it (a bull rider getting killed when stomped on by a bull). I can’t even tell him he’s not going to be injured. All’s I can tell you is that the impact material does a better job than what’s available today, that’s all I can tell him.” — David Pearson, president of the company that manufactures the new Rodeo Tech vest

A Father’s Love
Outside the Lines (Sunday, 9 a.m. ESPN; re-air 10 a.m., ESPN2)
SportsCenter (Sunday, 10 a.m., 5 p.m., 11 p.m., ESPN)

https://youtu.be/DjKO6U1Kt0k

Because of how long an individual can play golf, perhaps more than any other sport it is a game shared between generations. So, in many ways, it is fitting that the U.S. Open ends each year on Father’s Day. For two-time champion Ernie Els, that day has taken on a different meaning, shaped by his son. Ben Els was diagnosed with autism when he was four years old, touching Ernie deeply, and changing and challenging his family in ways simple and profound. Tom Rinaldi tells the story of a father and son sharing a journey far beyond the golf course.

Cleveland Reacts to LeBron Losing
ESPN.com

In describing Cleveland’s interest in LeBron James and his Heat playing in the NBA Finals, Elizabeth Merrill writes that, “There was a joke around town last week that Cleveland had become a northern suburb of Dallas.” Her piece depicts how jilted James fans at the Harry Buffalo bar in suburban Lakewood reacted to Miami losing, and how those benefitting from James’ generosity — playing on the court he donated to The Broadway Avenue Boys & Girls Club — felt.

Brandon Phillips: #adifferentidentity
ESPN.com

Cincinnati Reds second baseman Brandon Phillips uses Twitter to connect with fans, and unlike with many pro athletes, the tweets are written by him, not a publicist, an agent or the team. Amy K. Nelson writes it, “just might be helping Phillips erase a public perception that has been askew, allowing him to open more of a window into his true personality. It has some teammates wondering whether the social networking has actually helped him play better.”

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