ESPNLosAngeles.com Launched

ESPNLANeel, Jackson, Kamenetzky’s, Markazi, McMenamin, Saxon, Shelburne Join Local Destination for LA Sports Fans; Daily ESPNLosAngeles SportsCenter, ESPN Radio 710 AM Audio; StubHub, Nike Signed as Launch Advertisers

 ESPNLosAngeles.com, the newest of ESPN’s growing network of local sites, has launched as the newest destination for Los Angeles sports news and information.  The site features exclusive, original content, content from local contributors, and original locally-relevant content created from ESPN’s multiple platforms, branded programming and award-winning contributors. 

“Today marks a starting point, not a culmination.  ESPNLosAngeles.com will grow and evolve over the coming months and years, based on what the fans of greater Los Angeles sports tell us they want,” said Jim Pastor, senior vice president and general manager, ESPN Local.  “We began this ESPN Local initiative just nine months ago in Chicago, thinking that there was more that we could be doing to serve the passions of local sports fans in a multimedia way.  We’ve carefully assembled a team of authentic L.A. voices whose experiences make them the ideal choice for serving L.A. sports fans and their teams.”

The site launches under the day-to-day editorial leadership of new managing editor Eric Neel, an 8-year veteran of ESPN and ESPN The Magazine, and previously one of the founding editors of the late-90’s sports site Sports Jones (acquired by ESPN.com in 2001).  Neel is an award-winning writer and reporter who has covered the Los Angeles sports scene since 2001, including the Dodgers, Angels, Lakers and Clippers.  Neel also has been a regular contributor to ESPN’s Rome Is Burning.

The site has also hired local L.A. voices including

ESPNLosAngeles.com is also still in the process of hiring additional reporters and writers to bring their voices and daily coverage of area teams and sports to fans via words, video and audio content. 

The site also features local content on the homepage from KABC-TV and via a content syndication agreement with The Huffington Post Los Angeles, featuring news and opinion, traffic and more.

Additionally, ESPNLosAngeles.com features contributions from veteran ESPN reporters and writers connected closely to Los Angeles, who will provide original content on Los Angeles sports topics.  Regular contributors include:

The site will also be the exclusive home of ESPNLosAngeles SportsCenter, hosted by SC anchors and produced originally each day from the ESPN production center at L.A. Live in downtown Los Angeles.  The video series will provide fans a 3-6 minute roundup of the city and region’s sports news, teams, highlights, figures and stories each day.

The site also builds on the two and a half-year success of ESPN’s owned and operated radio station’s (ESPN Radio 710 AM) dynamic Web presence.  The site offers a clean design and navigation, and a combination of breaking news, blogs, video, audio, analysis and features.  The Web home for ESPN Radio 710 AM will be a section on ESPNLosAngeles.com.

The site will cover all of the greater-Los Angeles area major professional sports teams, collegiate sports programs and, in time, extend to regional high school coverage, a core passion for Southern California sports fans.

The new site also features:

The launch of ESPNLosAngeles.com coincides with the ESPN and ABC Christmas Day NBA double-header, featuring the matchup between Kobe Bryant, Pau Gasol and the defending-Champion Lakers taking on LeBron James, Shaquille O’Neal and the Cleveland Cavaliers.

At launch, ESPNLosAngeles.com includes multiple charter advertisers, including StubHub and Nike.

ESPNBoston.com, ESPNChicago.com, ESPN Dallas.com

ESPN Local sites in Boston, Chicago and Dallas have already become leading destinations for fans of local sports. In October, more than 2.3 million fans visited one of the three sites, spending more than 10.4 million minutes on the sites, according to comScore.

ESPNChicago.com — ESPN’s first local site (launched in April) — has already established itself as the top sports site for Chicago fans and among the most popular news and information destinations for Chicago residents. In October it attracted 1.15 million unique visitors, a record month for the site. Fans spent more than 2.9 million minutes on the site.  Similar to ESPNLosAngeles.com, ESPNChicago.com struck content syndication agreements with The Huffington Post Chicago and with ABC-owned TV station WLS to deliver easy access to Chicago news, traffic and weather.

ESPNBoston.com launched on September 14, and nearly 1 million unique visitors, up 42 percent over September, who logged more than 3.6 million total minutes.  ESPNBoston.com also recently hired award-winning journalist Gordon Edes, a longtime veteran of the Boston sports scene. Edes will cover the Boston Red Sox throughout the year, delivering news, analysis, columns, a regularly updated blog and will contribute video and audio coverage on ESPNBoston.com and across ESPN platforms.  Edes was most recently at Yahoo! Sports where he covered Major League Baseball since August 2008.  A Massachusetts native, Edes has spent nearly a quarter century covering baseball, including nearly 12 years at the Boston Globe as a baseball columnist and Red Sox beat writer. He has also covered baseball for the National Sports Daily, Fort Lauderdale Sun-Sentinel, Atlanta Journal-Constitution, Los Angeles Times and Chicago Tribune.  Edes joins a roster of writers, reporters and analysts on ESPNBoston.com that includes Mike Reiss, Tedy Bruschi, Chris Forsberg and Matt Kalman, as well as ESPN contributors Howard Bryant, Pedro Gomez and more.

ESPNDallas.com, launched on September 28, attracted nearly 900,000 unique visitors in its first full month (October), with fans logging 3.9 million minutes, making the average time spent per visitor the highest of all of ESPN’s local sites.

Exit mobile version