College Football Week 11: Michigan at Iowa on ABC’s Saturday Night Football Earns Highest Viewership across all Networks

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College Football Week 11: Michigan at Iowa on ABC’s Saturday Night Football Earns Highest Viewership across all Networks

  • ABC’s Saturday Night Football Also Up Year-Over-Year and Won the Night across all Networks
  • ESPN’s Streaming Up in all Major Metrics Year Over Year
  • ESPN Increases Viewership in Multiple Windows

ABC’s Saturday Night Football featuring Michigan at Iowa (8 p.m. ET) was the most-watched game of week 11 across all networks as it delivered a total live audience (TV + streaming) of 6,539,000 viewers. The total live audience for Iowa’s last-second, 14-13 victory was up 10% compared to 2015’s week 11 Saturday Night Football game (Oklahoma at Baylor).

The TV audience for the Big Ten game (6,442,000 viewers) peaked at 10,021,000 viewers during the Hawkeyes’ game-winning drive (11:15 p.m. – 11:30 p.m.) and led to the ABC  being the most-watched prime-time network across households, viewers and all key demos: men 18-34, men 18-49, men 25-54 and persons 18-34, persons 18-49 and persons 25-54.

Additional ESPN/ABC Week 11 Highlights:

  • Streaming Audience Grows: Throughout all week 11, ESPN saw an increase in fans streaming its games, with average minute audience 7%, total unique viewers up 19% and total minutes up 7% compared to last season’s week 11.
  • Mississippi State at Alabama (noon on ESPN): A total live audience of 3,333,000 viewers, up 87% from last year’s comparable game (Florida at South Carolina) and ESPN’s most-watched noon game of the 2016 season.
  • Ohio State at Maryland (3:30 p.m. on ESPN): A total live audience of 2,340,000 viewers, up 31% from last year’s comparable game (Oklahoma State at Iowa State).
  • Pittsburgh at Clemson (3:30 p.m. on ABC): A total live audience of 4,979,000 viewers, the third most-watched game window of the weekend across all networks. ABC’s TV audience (4,926,000 viewers) peaked with 8,340,000 viewers during the game’s final minutes (7:15 p.m. – 7:30 p.m.) which culminated with a game-winning field goal by the Panthers.
  • Regional Action: Penn State at Indiana or Baylor at Oklahoma (noon on ABC): delivered a total live audience of 3,778,000 viewers, most-watched noon game window across all networks.

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Media contact: Derek Volner at 860-384-9986; [email protected] and @DerekVolner

 

Derek Volner

I currently lead ESPN’s NFL Communications, including Monday Night Football, NFL Draft and studio programming. Previously, I did the same for ESPN’s vast college football portfolio. I have been with ESPN since 2013.
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