Snowboarding: For Me to Kick Off Series November 23

ESPN will team with Oakley to televise a series of programs which will air as part of the World of X Games series on ABC. The first program produced by Oakley will air on Sunday, Nov. 23 at 4 p.m. ET —  Snowboarding: For Me.

The inaugural Oakley program on World of X Games will bring together many of the world’s best snowboarders to share their perspectives on and experiences in snowboarding. Snowboarding: For Me combines archival and never-before-seen video footage with insightful interviews from the 2013 -14 season with riders, including pioneers Terje Håkonsen and JP Walker, and Olympians Shaun White, Mark McMorris and Ståle Sandbech. Snowboarding: For Me brings together the best snowboarders that span generations of snowboarding to offer perspective on the sport of snowboarding’s past, present and future.

Click Image to View Video | Rider: Mark McMorris / Photo: Frode Sandbech

“Snowboarding: For Me amplifies the voice of a legendary group of snowboarders, giving them a platform from which to share their perspectives on the past, present and future of the sport. The result is an experience that is both inspirational and thought-provoking,” said Cuan Petersen, Oakley Sports Marketing Director. “The ability to distribute this story to a global audience via our partnership with ESPN and ABC is a huge opportunity for the brand and the sport, and we look forward to this laying the groundwork for additional projects in the future.”

World of X Games is a weekly program on ABC which features a variety of X Games and athlete-focused content. The project collaboration further enhances the long-standing working relationship between Oakley and ESPN.

“Oakley has been a longtime supporter of X Games events, and the World of X Games is the perfect extension of that relationship,” said Tim Reed, vice president, X Games. “Snowboarding: For Me, and future collaborations with Oakley, will highlight amazing athletes stories and we are thrilled to deliver them to the ESPN and X Games audience around the world.”

For the most updated telecast schedule and information on World of X Games, go to www.xgames.com. Check local listings for additional details.

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Media Contacts:

Grace Coryell, ESPN Communications, [email protected], 213-405-4402

Danny Chi, ESPN Communications, [email protected], 213-405-4400