ESPN and HOMAGE Debut “Instant Classic” Apparel Collection, Inspired by 30 for 30 Film Series

ESPN Consumer Products and lifestyle brand HOMAGE are debuting Instant Classic, a premium limited edition apparel collection that celebrates spectacular moments in sports as told by ESPN Films’ award-winning 30 for 30 documentary series.
The T-shirts, available at HOMAGE.com and HOMAGE retail stores throughout the year, feature graphics inspired by the unique storytelling of the documentary series. The first T-shirts in the collection will feature themes from 30 for 30’s fall slate, starting with “Playing for the Mob,” which airs today at 9 p.m. ET on ESPN.
Themed tees will be available for sale in conjunction with the premiere of the select corresponding films:
- Tuesday, Oct.7, 9 p.m. –“Playing for the Mob”
- Tuesday, Oct. 21, 9 p.m. –“When The Garden Was Eden”
- Tuesday, Oct. 28, 9 p.m. –“Brian and The Boz”
- Tuesday, Nov. 4, 9 p.m. –“Brothers in Exile”
- Tuesday, Nov. 11, 8 p.m. –“Rand University”
- Saturday, Dec. 13, 9 p.m. –“The U Part 2”
Other Instant Classic branded products that celebrate unforgettable moments in sports will launch in the upcoming months.
Additionally, in celebration of the fifth anniversary of 30 for 30 this October, ESPN Films will be releasing a limited edition 100-title “30 for 30 Fifth Anniversary Collection” on DVD on November 25, featuring the complete set of 30 for 30 films as well as ESPN Films’ Nine for IX and 30 for 30: Soccer Stories and a collection of 30 for 30 Shorts.
Information including film clips and director statements and bios will be available on the 30 for 30 website espn.com/30for30; Follow 30 for 30 on Facebook (facebook.com/espn30for30) and Twitter (@30for30)
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About ESPN Consumer Products
ESPN Consumer Products enhances the experience of sports fans of all ages through innovative and high-quality products. ESPN Consumer Products oversees the development of product lines under the ESPN family, designed for sports fans by sports fans. Products are available at a wide variety of retailers, including the ESPN Fan Shop (ESPNShop.com) and our product collections include lifestyle and collegiate co-branded apparel, headwear and accessories.
About HOMAGE
Founded in 2007, HOMAGE turns back the clock with shout-outs to eclectic moments and personalities in sports, music, politics, and popular culture. From Jesse Owens to Larry Bird, its clothing tells stories of triumph, individualism and hustle, preserving the old school and creating new legacies. Pay HOMAGE.
About ESPN Films
Created in March 2008, ESPN Films produces high-quality films showcasing some of the most compelling stories in sports. In October 2009, ESPN Films launched its signature 30 for 30 film series, which has since won a Peabody Award, Producer’s Guild Award and an Emmy Award. Inspired by ESPN’s 30th Anniversary, the films that made up the series were a thoughtful and innovative reflection on the past three decades told through the lens of diverse and interesting sports fans and social commentators. The strong reaction from both critics and fans led to the launch of 30 for 30 Volume II, which is currently underway. Additional projects from ESPN Films include the critically-acclaimed Nine for IX series, SEC Storied and the Webby Award- and Emmy Award-winning 30 for 30 Shorts.
