ESPN Digital Media Closes 2013 Where it Started: No. 1

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ESPN Digital Media Closes 2013 Where it Started: No. 1

To tweet: https://bit.ly/ESPNDigital13YIR

For every month of 2013, ESPN Digital Media ranked No. 1 in the digital sports category for average minute audience, share of category audience, total minutes of usage, total visits, and male unique visitors.  Throughout the year, sports fans spent 68.9 billion minutes with ESPN digital content and visited ESPN products and platforms more than 8 billion times.

Industry leading product development combined with unparalleled sports content kept ESPN Digital Media at the top of the sports category across online, mobile, video and digital audio platforms, while pushing ESPN to leading positions in fantasy, games and social media.

“In 2013 we executed on our strategy around live events, personalization and an emphasis on content that fans love to share, which helped ESPN Digital establish a true leadership position in ‘always on’ sports coverage,” said John Kosner, Executive Vice President, ESPN Digital and Print Media.  “We honed our efforts around super applications like WatchESPN, SportsCenter and Fantasy Football to serve sports fans better and add value for affiliates seeking to reach subscribers on multiple platforms.  Also, our innovative, ‘advertising as product’ approach delivered marketing solutions befitting of our premium content and audience.”

A snapshot of the numbers for ESPN Digital Media in 2013:

ESPN Digital Media 2013 By The Numbers

For a full breakdown of numbers and major milestones by property, visit the complete ESPN Digital Media: 2013 Year in Review on ESPN MediaZone.

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