Dick’s Sporting Goods to be collection’s exclusive retail partner

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ESPN Consumer Products, in collaboration with the Southeastern Conference, announces the launch of the “SEC on ESPN” apparel collection, a t-shirt line inspired by the conference’s achievements, traditions and rivalries, as well as ESPN’s dedication to being the home of college football. The collection features slogans and logos from each of the twelve schools and gives fans a new way to show their passion for college football, SEC style.

The collection will include nine graphics (six men’s and three women’s) and will be sold exclusively throughout the Southeast at Dick’s Sporting Goods stores, the Official Sporting Goods Sponsor of the SEC. The product will also be available online at DSG.com, ESPNShop.com and SECStore.com.

“ESPN has shown its commitment to the SEC by bringing fans high-quality SEC sports programming on the network, and so partnering with the conference to reach fans in yet another way—consumer products—was only natural,” says Chris Brush, vice president, marketing, ESPN. “Fans love to show their pride for their favorite schools and the collection truly embodies what SEC on ESPN is all about.”

The first Consumer Products collaboration between SEC and ESPN, the collection will include the tees from every SEC school, including: University of Alabama, University of Arkansas, Auburn University, University of Florida, University of Georgia, University of Kentucky, Louisiana State University, University of Mississippi, Mississippi State University, University of South Carolina, University of Tennessee and Vanderbilt University.

“The SEC on ESPN Collection is another example of how we can further enhance the SEC on ESPN brand and our partnership with ESPN,” says Charlie Hussey, Assistant Commissioner for Marketing and Licensing.  We believe that the tees are a great way to give our fans a new way to demonstrate their passion for the conference, their schools and college football.”

About ESPN Consumer Products:

ESPN Consumer Products enhance the experience of sports fans of all ages through innovative and high-quality products.  ESPN Consumer Products oversees the development of product lines under the ESPN family of brands designed for the sports fans and enthusiasts. Product lines include X Games and lifestyle branded apparel and headwear, sporting goods, personalized photo products and sports toys.

About the Southeastern Conference (SEC)

The Southeastern Conference was formed in 1933 and consists of 12 member institutions: Alabama, Arkansas, Auburn, Florida, Georgia, Kentucky, LSU, Ole Miss, Mississippi State, South Carolina, Tennessee and Vanderbilt. The league currently sanctions championship play in nine men’s sports and 11 women’s sports. Its headquarters has been located in Birmingham, Ala., since 1948. For more on the conference, visit www.SECDigitalNetwork.com

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