Network launches on KTRB 860 AM to deliver great sports programming to the Bay Area’s Hispanic community; ESPN Deportes Radio now available in eight of the top ten markets

ESPN, Inc. announced that ESPN Deportes Radio, the only around-the-clock national Spanish-language sports radio network in the U.S., will launch KTRB 860 AM in San Francisco, CA. Under the operation of Deportes Media LLC., the station will go live on Friday, June 24. 

“The Hispanic sports fans in San Francisco are passionate about sports and we are excited to bring them the best of sports radio,” said Oscar Ramos, senior director and general manager of ESPN Deportes Radio. “We are proud to extend ESPN Deportes Radio to the Spanish-speaking sports fans in the Bay Area. This is a great accomplishment for our network and our brand as we continue to successfully expand our national presence in the U.S. market.” 

KTRB 860 AM holds one of the strongest signals in the Bay Area covering the entire area including San Francisco, Oakland, San Jose as well as Sacramento, Stockton and Modesto. 

“At KTRB 860 AM, we are very excited to bring the first Spanish-language sports radio network to the Bay Area,” said Michael Sher, general manager, ESPN Deportes Radio in the Bay Area. “This launch offers our local community across all the Bay Area the latest in sports news and information, and provides advertisers and marketers a unique opportunity to reach local Hispanics sports fans.” 

In 2005, ESPN Deportes opened its doors in Coral Gables as the hub of ESPN Deportes Radio studios.  Since that time, the network has continued to grow across the nation, achieving milestones in the Spanish-language radio industry.  With the addition of KTRB 860 AM, ESPN Deportes Radio is now available in eight of the top U.S. Hispanic markets, reaching over 62% of the U.S. Hispanic population with a total of 42 affiliates nationwide. 

ESPN Deportes Radio offers a variety of sports talk programming and events, including national Spanish-language radio broadcasts of Spain’s La Liga, Copa America 2011, Mexican League Soccer; Major League Soccer (MLS), Copa Libertadores, UEFA Euro 2012, Raza Deportiva, ESPN Al Despertar, and Jorge Ramos y Su Banda. The network is also the Spanish-language radio home of the exclusive national Spanish-language broadcasts of Major League Baseball’s regular season games every Sunday as well as the All-Star Game, League Championship Series and World Series. ESPN Deportes Radio is also available via the ESPN Deportes Radio iPhone, Blackberry and Android applications. The apps give millions of ESPN Deportes Radio listener’s access to live, crystal clear Spanish language radio streams, fan favorite shows, the latest SportsCenter updates every 30 minutes, popular podcasts and more. For a full schedule of ESPN Deportes Radio programming line-up visit: www.espndeportesradio.com. 

About ESPN Deportes Radio 

ESPN Deportes Radio is the Spanish radio station that serves Hispanic sports fans in the United States. Since its launch, the radio network has grown to include 42 affiliates throughout the country reaching 62% of the Hispanic population in the U.S. The station is also available via SIRIUS/XM Satellite Radio. For more information please visit: www.espndeportesradio.com. 

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